Icebox
I created the brand identity for a dessert shop specializing in macaron & cookie ice cream sandwiches. Marketing collateral includes business cards, banners, flyers, store menus, cups, and bowls.
Ideation – Client wanted her favorite animal, a lion, incorporated into the logo. During brainstorming, we had the idea to make the hairstyle resemble the swirl on the tip of an ice cream.
Logo Ideas – Hair and scarf options. We opted for the simpler scarf for more legibility at smaller sizes and the original ice cream swirl for the hair.
Final logo. Red was requested as the primary color.
Final logo — horizontal configuration
Business Cards
Flyers
Ice Cream Sandwich Menu
Snow Ice Menu